![]() ![]() Factor in the weather and it’s a no-brainer,” Cooke said.Īnd the “working for the weekend” theme behind Loverboy certainly matches the party-hard vibes of Summer House and Southern Charm. “We’re building a lifestyle brand and I feel like Charleston is a lifestyle city. Cooke has also spent a lot of time with the cast of Southern Charm (naturally), and they were able to help him plan the launch party here. ![]() For tea enthusiasts, he recommends the lemon iced tea and the white tea peach for those who love fruity seltzers and are looking for something with an edge.Ĭharleston was a natural spot for Loverboy expansion, according to Cooke, because one of its biggest distributors also owns Lee Distributors here in Charleston. “If I had done it in 2016 or 2017, it probably would’ve been just another hard seltzer, but I’m glad I waited because I could take a step back and find out how to differentiate from the 300 other seltzers.”Ĭooke recommends the hibiscus lime flavor for first-timers because he believes it’s a happy medium between the super-fruity and tea-forward flavors of the other drinks. “It was like the opportunity was staring me in the face the whole time,” said Cooke. Tired of giving exposure to the bigger brands, he decided to create his own. When Cooke first signed on to the show, he wanted to promote a nutrition app he was working on, but quickly realized fans weren’t interested in nutrition - they were interested in what the cast was drinking. He combined his entrepreneurial and “better for you” nutritional background to create this seltzer-hard tea hybrid with no sugar. ![]() While filming the show, Cooke realized how many sugary alcoholic drinks he and the rest of the cast were consuming and decided to create a higher-quality product that wasn’t just another hard seltzer. (For those of you who somehow escaped its pull, Summer House follows a group of young professionals who leave the hustle and bustle of New York City to share a summer house in Montauk every weekend.) In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.Fans of the Bravo reality show, Summer House, have probably already heard of Loverboy, a line of sparkling hard teas, spritzes and canned cocktails created by cast member Kyle Cooke. ![]() In her personal time, she enjoys going to museums and the beach with her husband and daughter. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers.Īside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. Jessica Deseo is a native southern Californian and Mexican-American designer. ![]()
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